Maximize Sales with the Best Student Discount Shopify Apps

Have you ever wondered why major brands like Nike, ASOS, and Apple consistently offer student discounts? The answer lies in a simple truth: students represent one of the most valuable, yet untapped customer segments in ecommerce today.

A student discount Shopify app is a specialized tool that allows Shopify merchants to offer exclusive, verified discounts to students by automating the verification process and seamlessly integrating student-specific deals into the checkout experience. These apps verify student status through methods like .edu email verification, student ID uploads, or university login systems, ensuring that only eligible students can access the discounts.

The numbers tell a compelling story. Research shows that 83% of students are more likely to shop at brands offering verified student discounts, while 67% of students actually expect brands to provide these deals. This isn't just about immediate sales – it's about capturing a demographic that, despite having limited income today, will become tomorrow's high-spending consumers.

Students represent a unique opportunity for Shopify store owners. They're digitally native, brand-conscious, and incredibly loyal once you earn their trust. When you offer a student discount through your Shopify store, you're not just making a sale – you're potentially gaining a customer for life.

Throughout this guide, we'll explore why student discounts matter for your ecommerce business, which features to prioritize when selecting a student discount Shopify app, compare the top apps available, walk through implementation steps, share promotional strategies that work, and show you how to measure success through analytics.

Why Offer Student Discounts on Shopify?

The ecommerce student market represents massive untapped potential. With over 200 million university students globally, this demographic forms a substantial customer base that many businesses overlook. Students might have limited disposable income, but they possess something equally valuable: time to research, engage with brands, and influence their peer networks.

When you implement student discounts on Shopify, you're targeting a group with remarkably high expectations. Data reveals that 67% of students expect brands to offer student discounts, making this less of a nice-to-have feature and more of a competitive necessity. Students actively seek out brands that recognize their financial constraints and respond accordingly.

The ecommerce student market delivers three key benefits that make the investment worthwhile. First, you'll see higher conversion rates because verified discounts directly address the primary barrier to purchase – price sensitivity. Students who might otherwise abandon their carts will complete purchases when presented with meaningful savings.

Second, students who discover your brand through discounts often become repeat customers. They're building brand preferences that will persist long after graduation, when their purchasing power increases significantly. This early brand adoption creates a pipeline of future high-value customers.

Third, offering student discounts provides a competitive advantage. Many businesses still don't offer verified student deals, meaning you can capture market share simply by meeting student expectations that competitors ignore.

Consider this real-world scenario: CampusFit, a fictional athletic apparel brand, was struggling with low conversion rates among younger customers. Before implementing a student discount Shopify app, their conversion rate for visitors under 25 was just 2.1%.

After launching a 10% verified student discount and promoting it through Instagram and TikTok, something remarkable happened. Within two months, their conversion rate among this demographic jumped to 4.3%. Even more impressive, 40% of student shoppers returned to make additional purchases within 60 days, proving that student discounts create lasting customer relationships, not just one-time sales.

The key insight here is that students don't just want discounts – they want verification that the discount is exclusive to them. Generic promotional codes don't carry the same appeal as verified student-only deals that make them feel recognized and valued.

Source: By Radiant Blog on Student Verification

Key Features to Look for in a Student Discount Shopify App

Selecting the right student discount Shopify app requires understanding which features actually matter for both your business operations and student user experience. Not all apps are created equal, and the wrong choice can lead to verification headaches, fraud issues, and poor customer experiences.

Automatic Student Verification

The foundation of any effective student discount Shopify app is robust automatic verification. Students should be able to prove their status through multiple methods: .edu email verification, university single sign-on (SSO) login, or student ID document upload.

Email verification works well for most students, but international students or those at institutions without .edu domains need alternative options. University SSO login provides the highest security level but requires partnerships with educational institutions. Student ID upload offers the most inclusive approach but requires manual review processes.

The verification system must balance security with user experience. Students expect quick, hassle-free verification – if the process takes too long or requires too many steps, they'll abandon their purchase. Look for apps that complete verification within 30 seconds for most users.

Customizable Student Discounts

Your student discount Shopify app should provide granular control over discount rules. You need the ability to set different discount percentages for various product categories, apply minimum order requirements, and establish expiration dates for promotional campaigns.

Some businesses prefer flat percentage discounts (like 15% off everything), while others want product-specific rules (20% off textbooks, 10% off accessories). The app should accommodate both approaches and allow you to test different discount structures to optimize performance.

Consider seasonal flexibility too. You might want higher discounts during back-to-school periods and lower discounts during peak shopping seasons when students have more spending money.

Shopify Checkout Integration

Seamless integration with your Shopify checkout process is non-negotiable. Students should see their discount applied immediately upon verification, either within the cart interface or during checkout. Any friction at this stage kills conversions.

The best student discount apps display verification status clearly, show the discount amount prominently, and apply savings automatically without requiring additional coupon codes. Students should never question whether their discount is working.

Integration also means the app should work properly with your existing Shopify theme and other apps. Compatibility issues that break your checkout flow or create visual inconsistencies will hurt your professional image and reduce trust.

Student Discount Reporting and Analytics

Data drives optimization, so your chosen app must provide comprehensive reporting capabilities. You need visibility into verification rates, redemption patterns, customer lifetime value for student customers, and overall campaign performance.

Look for dashboards that show real-time metrics like daily verification attempts, successful discount applications, and revenue attributed to student customers. This information helps you adjust discount levels, identify peak usage periods, and calculate return on investment.

Advanced reporting features might include cohort analysis showing how student customers behave over time, geographic breakdowns of where your student customers are located, and integration with Google Analytics for deeper insights.

Ease of Use for Both Merchants and Students

The app interface should be intuitive for merchants managing discount campaigns and frictionless for students claiming discounts. Complex setup processes or confusing student-facing interfaces will reduce adoption and effectiveness.

For merchants, look for clean dashboards with clear navigation, straightforward discount rule setup, and accessible customer support. You shouldn't need technical expertise to launch and manage student discount campaigns.

For students, the verification and discount application process should be self-explanatory. Clear instructions, visual feedback during verification, and obvious discount confirmation help ensure smooth user experiences.

A real-world example demonstrates the importance of these features: Student Beans achieves a 95% verification success rate within 30 seconds by combining instant email verification with clear visual feedback and streamlined checkout integration. This speed and reliability reduces cart abandonment while maintaining security against fraudulent discount usage.

Source: Shopify App Store - Student Discounts

Top Student Discount Shopify Apps Overview

Choosing among available student discount apps requires understanding the strengths, limitations, and pricing models of your top options. Three apps consistently rank as the most effective solutions for Shopify merchants targeting student customers.

Easy Student Discounts

Easy Student Discounts offers global verification capabilities through multiple methods including email verification, student ID upload, and university login integration. This flexibility makes it suitable for merchants targeting both domestic and international student populations.

The app's strengths include flexible verification options that accommodate different types of educational institutions, custom branding features that maintain consistency with your store design, and straightforward setup that doesn't require technical expertise. Easy Student Discounts also provides reliable customer support and regular feature updates.

However, the app operates on a per-verification fee model, charging 2.5% of each discounted purchase. This pricing structure means costs scale with success, but it can become expensive for high-volume merchants. Some users also report that verification can occasionally take longer than expected for certain international institutions.

Pricing starts free to install, but verification fees apply to each successful student verification. This model works well for merchants testing student discount strategies but may become costly as programs scale.

Student Beans (Pion)

Student Beans brings strong brand recognition and established trust among student populations. Many students already have Student Beans accounts, which can streamline the verification process and reduce friction for new customers discovering your store.

The platform's key advantages include instant SSO verification for existing Student Beans users, comprehensive analytics dashboards with advanced reporting features, and scalable pricing plans that accommodate growing businesses. Student Beans also offers marketing support and promotional opportunities within their ecosystem.

The main drawbacks center on pricing, which can be substantial for smaller merchants, and the platform's focus on larger retailers. Some features may be overkill for smaller Shopify stores just starting with student discount programs.

Pricing operates on tiered plans based on verification volume and additional features. While more expensive than some alternatives, the pricing includes unlimited verifications within each tier, making it predictable for budgeting purposes.

DiscountRay

DiscountRay takes a different approach by integrating student discounts with broader loyalty program functionality. This makes it attractive for merchants who want to combine student discounts with other customer retention strategies.

The app's benefits include simple automation that requires minimal ongoing management, loyalty program integration that creates additional engagement opportunities, and stackable discounts that can combine student status with other promotional offers. DiscountRay also offers straightforward pricing without per-verification fees.

Limitations include more basic verification features compared to specialized student discount apps and fewer customization options for discount rules. The app works well for merchants who prioritize simplicity over advanced features.

Pricing details aren't publicly disclosed, requiring direct contact with DiscountRay for quotes. However, user reports suggest competitive pricing compared to other loyalty-integrated solutions.

For merchants looking to combine student discounts with product bundling strategies, consider exploring complementary tools like Buno Product Discount Bundles. This app excels at creating bundled offers that work particularly well for student group purchases, such as dorm room essentials or study group materials.

Source: Buno Labs

How to Install and Set Up a Student Discount Shopify App

Setting up your student discount Shopify app correctly from the start prevents complications later and ensures smooth operations from day one. This step-by-step process works for most student discount apps, with minor variations depending on your chosen solution.

Installation and Initial Setup

Begin by navigating to the Shopify App Store and searching for your chosen student discount app. Easy Student Discounts, Student Beans, and similar apps all follow the same basic installation process through Shopify's marketplace.

Click the "Install" button and authenticate the app through your Shopify admin panel. The app will request permissions to access your store data, create discount codes, and modify checkout processes. Review these permissions carefully – they should align with the app's stated functionality.

After installation, you'll typically see a new section in your Shopify admin dashboard dedicated to student discount management. This is where you'll configure all settings and monitor performance going forward.

Configure Student Verification Methods

Your next step involves selecting and configuring student verification methods. Most apps offer multiple options, and using at least two methods provides better fraud control while accommodating different student situations.

Email verification works for most students with .edu addresses, but remember that some international students or community college students might not have .edu emails. Student ID upload provides broader coverage but requires manual review in some cases.

University login integration offers the highest security level but has limited availability depending on which institutions your chosen app partners with. Configure all available methods that make sense for your target student population.

Set verification parameters such as how long verification status remains valid (typically 1-2 years), whether students need to re-verify for each purchase, and what happens when verification expires.

Set Up Discount Rules and Branding

Define your discount structure based on your business goals and profit margins. Start with a simple percentage discount (10-15% is common) applied to all products, then refine based on performance data.

Consider setting minimum order requirements to maintain profitability, excluding certain high-margin or sale items from student discounts, and establishing usage limits if needed to control costs.

Customize the visual elements students will see during verification and checkout. Add your logo to verification pages, write clear instructions explaining the verification process, and ensure discount confirmation messages match your brand voice.

Testing Your Student Verification Shopify App

Before launching publicly, test your student discount setup thoroughly. Use a test .edu email address (many universities provide alumni email forwarding) or ask actual students to test the verification flow.

Verify that discounts apply correctly at checkout, confirmation emails include accurate discount information, and the verification process works smoothly across desktop and mobile devices.

Test edge cases like expired verification, invalid student credentials, and checkout abandonment after verification to ensure your app handles these scenarios gracefully.

Monitor your setup for the first week after launch, checking for any technical issues or user experience problems that need addressing. Most problems surface quickly with real user testing.

Integration with Existing Store Features

Ensure your student discount app integrates properly with existing Shopify features like abandoned cart recovery, email marketing apps, and analytics tools. Conflicts between apps can break functionality or create poor user experiences.

Test how student discounts interact with other promotional codes, shipping discounts, and loyalty program rewards. Decide whether students can stack discounts and configure your apps accordingly.

Update your store's FAQ section and customer service documentation to address common student discount questions. Proactive communication prevents support tickets and improves customer satisfaction.

Source: Common Ninja - Student Discounts

Best Practices for Promoting Student Discounts in Your Shopify Store

Successfully promoting student discounts requires understanding where students spend time online, what messaging resonates with them, and how to create campaigns that drive both immediate sales and long-term loyalty.

Social Media Marketing for Student Demographics

Students are heavily active on TikTok and Instagram, making these platforms essential for student discount promotion. Focus on creators aged 18-24 for user-generated content collaborations that feel authentic rather than advertising-heavy.

Create short, engaging videos showing real students using your products with their discount codes. Behind-the-scenes content about student life, study tips, or campus experiences can build community while subtly promoting your student discount program.

Use relevant hashtags like #studentdeals, #collegelife, and #studentdiscount, but avoid over-hashtagging that makes content feel spammy. Partner with student influencers who genuinely align with your brand values and product categories.

Email Marketing to Student Audiences

Segment your email list to identify subscribers with .edu email addresses, then create targeted campaigns specifically for this group. Personalized emails mentioning student status and exclusive access perform significantly better than generic promotional emails.

Send back-to-school campaigns timed with academic calendars, exam period care packages or study fuel promotions, and graduation gift suggestions that students can share with family members.

Include clear calls-to-action that direct students to verify their status and claim their discount. Make the process as frictionless as possible by linking directly to verification pages rather than requiring students to hunt for discount information.

Campus-Based Promotion Strategies

Consider both digital and physical campus presence for student discount promotion. Join college Facebook groups and Reddit communities where students share deals and recommendations, but follow community rules and contribute value beyond just promotion.

Physical flyers with QR codes linking to digital offers work well in high-traffic campus areas like libraries, student centers, and dining halls. Partner with student organizations for event sponsorships or collaborative promotions.

Create referral programs that reward students for sharing your discount with friends. Students trust peer recommendations more than traditional advertising, making word-of-mouth marketing particularly effective in this demographic.

Advanced Promotional Strategies

Stack promotions strategically to create compelling offers without destroying profitability. Combine a 15% student discount with a buy-one-get-one promotion during peak shopping periods for maximum impact.

Tools like Buno Product Discount Bundles excel at creating these layered promotions, allowing you to offer student discounts on bundled items that students commonly purchase together – dorm essentials, study supplies, or seasonal clothing packages.

Use UTM-tagged links to track which promotional channels drive the most student verification and purchases. This data helps optimize your marketing spend and identify the most effective promotional strategies for your specific audience.

Create limited-time campaigns tied to academic events like finals week, spring break, or graduation season. Urgency motivates action while event-specific timing ensures relevance to student audiences.

Measuring Promotional Effectiveness

Track key metrics beyond just sales numbers to understand promotional impact. Monitor verification rates from different marketing channels, time between verification and first purchase, and repeat purchase rates among student customers.

Calculate customer acquisition cost for students compared to other demographics to understand the true ROI of your student discount program. Students may have lower initial order values but higher lifetime value due to brand loyalty developed during college years.

Use cohort analysis to see how students acquired through different promotional channels behave over time. This information guides future promotional budget allocation and strategy refinement.

Integration with Broader Analytics

Connect student discount performance data with Google Analytics to understand traffic sources, on-site behavior patterns, and conversion paths that lead to student discount usage.

Use customer surveys to gather qualitative feedback about the student discount experience, verification process ease, and overall satisfaction. This feedback identifies improvement opportunities that purely quantitative data might miss.

Monitor social media engagement and sentiment around your student discount program. Students share deals actively on social platforms, and this organic promotion can significantly amplify your program's reach.

Track referral patterns among student customers to understand how word-of-mouth marketing impacts program growth. Students who refer friends often become your most valuable long-term customers.

ROI Calculation and Program Justification

Calculate the true ROI of your student discount program by comparing acquisition costs, lifetime value, and referral value of student customers against program costs including app fees, discount amounts, and promotional expenses.

Consider the long-term value of brand loyalty developed during college years. Students who become customers while in school often continue purchasing after graduation when their income increases substantially.

Factor in the competitive advantage of offering student discounts when calculating program value. Market share gained from competitors without student programs may justify program costs even if direct ROI appears marginal.

Use cohort analysis to project future revenue from current student customers, helping justify continued program investment based on expected long-term returns rather than just immediate profitability.

Source: Hulk Apps - Student Discounts Guide

Common Challenges and How to Overcome Them

Every student discount program faces predictable challenges, but understanding these issues upfront allows you to implement solutions that prevent problems rather than react to them after they damage your business or customer relationships.

Preventing Verification Abuse and Fraud

Student discount fraud takes several forms: sharing verification credentials, using expired student status, or falsifying educational affiliation. Combat these issues through multi-layered verification that combines email confirmation with additional verification methods.

Implement session cookies that prevent discount code sharing between users, require periodic re-verification to catch students who graduate or leave school, and use single-use verification tokens that can't be shared or reused.

Monitor usage patterns for suspicious activity like multiple accounts from the same IP address, verification attempts with similar personal information, or unusually high redemption rates from specific institutions.

Work with apps that maintain databases of known fraudulent accounts and automatically flag suspicious verification attempts. This proactive approach prevents fraud rather than dealing with chargebacks and policy violations after the fact.

Managing Budget Impact and Profitability

Student discounts can significantly impact profit margins if not managed carefully. Set monthly redemption caps to control total discount costs, especially when testing new discount levels or promotional campaigns.

Use A/B testing to find the optimal discount percentage that maximizes conversion without unnecessarily reducing profitability. Sometimes a 10% discount drives nearly the same conversion lift as 20%, making the higher discount wasteful.

Analyze customer lifetime value for student customers versus other segments to justify discount costs. Students often show higher repeat purchase rates and longer customer relationships that offset initial discount costs.

Consider excluding certain product categories from student discounts if they have thin margins or are already heavily discounted. Focus student savings on products where you can afford the margin reduction.

Customer Support and Verification Issues

Students will encounter verification problems, especially international students or those at less common educational institutions. Provide clear FAQ sections addressing common verification issues and alternative methods for proving student status.

Offer multiple customer support channels including live chat during peak student shopping hours (evenings and weekends). Quick resolution of verification issues prevents lost sales and builds positive brand impressions.

Train customer support staff to understand different types of educational institutions, alternative verification methods, and how to escalate complex verification cases appropriately.

Create detailed troubleshooting guides that students can follow independently for common issues like email verification delays, document upload problems, or checkout integration glitches.

Technical Integration Challenges

Student discount apps must integrate properly with your existing Shopify theme, other apps, and custom functionality. Test thoroughly during setup to identify conflicts before they impact live customers.

Some themes don't display discount information prominently enough during checkout, confusing students about whether their discount applied correctly. Work with developers to customize discount display if necessary.

Monitor app performance during high-traffic periods like back-to-school sales to ensure verification systems can handle increased load without creating poor user experiences.

Keep apps updated and monitor for conflicts after installing new apps or updating existing ones. Student discount functionality is complex enough that small changes can break integration unexpectedly.

A practical example of overcoming these challenges: One store using Easy Student Discounts reduced verification abuse by 80% by implementing SSO-only access for new verifications and applying session cookies that expired after 24 hours. This prevented credential sharing while maintaining a smooth user experience for legitimate students.

Source: Shopify Apps - Student Discounts

Measuring the Impact of Student Discounts Using Shopify Analytics

Effective measurement of your student discount program requires combining data from your chosen app's analytics with Shopify's built-in reporting tools and external analytics platforms for a complete picture of program performance.

Core Metrics to Track

Start with Shopify's "Discounts" report to view redemptions attributed to student discount codes. This basic data shows volume trends but lacks demographic and behavioral insights needed for optimization.

Segment your audience analysis by age groups and acquisition sources to isolate student customers from other demographics. Students typically fall into the 18-25 age range and arrive through social media, .edu email campaigns, or campus-focused marketing efforts.

Track conversion rate differences between students and other customer segments. Students often show lower initial conversion rates due to price sensitivity but higher rates once they discover your discount program.

Monitor cart abandonment rates before and after implementing student discounts. Effective programs should show measurable reductions in abandonment among the target demographic.

Advanced Analytics for Student Customer Behavior

Cross-analyze repeat purchase rates versus discount redemption to understand the long-term value of student customers. Research shows students demonstrate a 1.6x higher return rate within 60 days compared to non-student customers, indicating strong loyalty development potential.

Use cohort analysis to track how student customers behave over time. Group students by when they first verified and purchased, then follow their purchasing patterns for 6-12 months to understand lifetime value development.

Compare average order values between student and non-student customers. While students may initially purchase less per order, their ordering frequency often compensates for lower individual transaction values.

Analyze seasonal patterns in student purchasing behavior. Back-to-school periods, exam seasons, and summer breaks create predictable fluctuations that should influence your promotional calendar and inventory planning.

Testing and Optimization Strategies

Implement systematic A/B testing to optimize discount levels and promotional strategies. Test 10% versus 15% discounts across similar time periods, measuring both conversion rates and profit margins to find optimal pricing.

Experiment with different verification requirements to balance fraud prevention with user experience. Stricter verification may reduce abuse but could also deter legitimate students who find the process too cumbersome.

Test promotional messaging and placement to maximize student discount awareness. Compare performance of homepage banners, email subject lines, and social media ad copy to identify the most effective communication strategies.

Analyze the customer journey from discount discovery to purchase completion, identifying points where students drop off and optimizing those specific stages.

Integration with Broader Analytics

Connect student discount performance data with Google Analytics to understand traffic sources, on-site behavior patterns, and conversion paths that lead to student discount usage.

Use customer surveys to gather qualitative feedback about the student discount experience, verification process ease, and overall satisfaction. This feedback identifies improvement opportunities that purely quantitative data might miss.

Monitor social media engagement and sentiment around your student discount program. Students share deals actively on social platforms, and this organic promotion can significantly amplify your program's reach.

Track referral patterns among student customers to understand how word-of-mouth marketing impacts program growth. Students who refer friends often become your most valuable long-term customers.

ROI Calculation and Program Justification

Calculate the true ROI of your student discount program by comparing acquisition costs, lifetime value, and referral value of student customers against program costs including app fees, discount amounts, and promotional expenses.

Consider the long-term value of brand loyalty developed during college years. Students who become customers while in school often continue purchasing after graduation when their income increases substantially.

Factor in the competitive advantage of offering student discounts when calculating program value. Market share gained from competitors without student programs may justify program costs even if direct ROI appears marginal.

Use cohort analysis to project future revenue from current student customers, helping justify continued program investment based on expected long-term returns rather than just immediate profitability.

Source: Hulk Apps - Student Discounts Guide

Advanced Strategies for Maximizing Student Discount Program Success

Beyond basic implementation, successful student discount programs require sophisticated strategies that address the unique characteristics of student shopping behavior and leverage the full potential of this demographic.

Building Community Around Your Student Program

Students value belonging and community connection, making this a powerful angle for program enhancement. Create dedicated Facebook groups or Discord servers where verified student customers can share experiences, ask questions, and receive exclusive updates about new products or special offers.

User-generated content campaigns work particularly well with student audiences. Encourage students to share photos using your products in their dorms, during study sessions, or at campus events. Feature this content on your social media channels and website to build authentic community engagement.

Consider creating a student ambassador program where top student customers receive additional benefits in exchange for promoting your brand on their campus. This approach creates deeper relationships while expanding your reach through authentic peer recommendations.

Seasonal Campaign Optimization

Student shopping patterns follow academic calendars rather than traditional retail seasons. Plan major promotional campaigns around back-to-school periods, finals week stress relief, spring break preparation, and graduation celebrations.

Create themed product bundles that align with academic seasons. Back-to-school essentials, finals week survival kits, and graduation gift sets perform well when marketed specifically to student audiences with appropriate discount levels.

Adjust your discount levels seasonally based on student financial patterns. Higher discounts during expensive periods like textbook season can drive loyalty, while moderate discounts during higher-income periods like summer jobs maintain engagement without over-discounting.

Integration with Campus Life

Partner with student organizations, campus bookstores, and university career centers to increase program visibility. Many schools welcome partnerships that provide value to their students, especially if you offer educational or career-related products.

Sponsor campus events or student organization activities to build brand awareness while supporting student communities. These partnerships create positive associations that extend far beyond typical advertising impact.

Consider creating educational content that serves student audiences while subtly promoting your products. Study tips, career advice, or lifestyle content builds trust and engagement while positioning your brand as supportive of student success.

Implementing a comprehensive student discount strategy requires careful attention to both immediate sales impact and long-term relationship building. Students represent one of the most valuable demographics for building lasting brand loyalty, making strategic investment in this audience segment a smart business decision for forward-thinking Shopify merchants.

The student market continues growing as higher education enrollment increases globally, and Gen Z's purchasing power expands. Early investment in student discount programs positions your brand to capture this growing market while competitors remain focused on traditional demographics.

Success with student discounts goes beyond simply offering percentage savings. It requires understanding student culture, communicating authentically, providing seamless user experiences, and building genuine relationships that persist beyond graduation.

For Shopify store owners ready to tap into this lucrative market, start by selecting a robust student discount Shopify app like Easy Student Discounts, implementing systematic measurement and optimization processes, and exploring complementary tools like Buno for creating compelling bundled offers that resonate with student purchasing patterns.

The opportunity is clear, the tools are available, and the potential returns are substantial. The question isn't whether to implement student discounts, but how quickly you can start building relationships with tomorrow's high-value customers while they're still in school today.

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