Shopify Bundle App with Reporting Dashboard: Boost Sales & Insights

Ever wonder why some Shopify stores seem to effortlessly increase their average order values while others struggle with single-item purchases? The secret often lies in [product bundling](https://www.bunolabs.com/posts/product-bundling-strategy-guide) paired with data-driven insights from robust reporting dashboards.

A [Shopify bundle app](https://www.bunolabs.com/posts/best-shopify-bundle-apps-2025) with reporting dashboard combines two powerful e-commerce strategies. The bundling component allows you to group related products together at attractive prices, encouraging customers to buy more items per transaction. The reporting dashboard provides detailed analytics on how these bundles perform, showing metrics like bundle revenue, conversion rates, and which product combinations resonate most with your audience.

Store owners increasingly recognize that bundling without proper tracking equals missed opportunities. You might create compelling product combinations, but without understanding which bundles drive revenue and which fall flat, you're essentially flying blind. This becomes especially critical as Shopify's 2025 analytics updates have introduced new native bundle tracking capabilities, giving merchants more choices than ever for monitoring bundle performance.

The stakes are higher now. Customers expect personalized shopping experiences, and competition for their attention intensifies daily. Smart merchants use [bundle sales report data](https://www.bunolabs.com/posts/how-to-upsell-with-bundles-shopify) to optimize their product offerings, adjust pricing strategies, and identify inventory patterns that directly impact profitability.

## How Shopify's Native Analytics Currently Track Product Bundles (2025 Update)

Shopify rolled out significant improvements to their analytics dashboard in 2025, finally addressing merchant requests for better bundle tracking capabilities. The platform now offers built-in reporting that provides valuable insights into bundle performance without requiring third-party apps.

Navigate to Analytics > Reports > Bundled Products, and you'll find comprehensive data on total sales by bundle and total sales by bundle component. This native functionality tracks customer interactions with your bundles through Shopify's default metrics system, giving you immediate visibility into which combinations perform well and which need adjustment.

The [Shopify analytics dashboard](https://changelog.shopify.com/posts/product-bundles-reporting-in-new-shopify-analytics) displays key metrics including bundle conversion rates, revenue attribution, and component popularity. You can view how individual products perform within bundles compared to their standalone sales, helping you understand cross-selling effectiveness.

These updates represent a major step forward for merchants who previously relied entirely on third-party solutions. The native reporting integrates seamlessly with your existing store data, requires no additional setup, and costs nothing beyond your standard Shopify subscription. Store owners can access real-time bundle performance data alongside their regular sales reports, creating a more cohesive view of their business metrics.

The system automatically categorizes bundle transactions, separating them from individual product sales in your reports. This distinction helps you measure the true impact of your bundling strategy on overall store performance and customer purchasing behavior.

## Limitations of Shopify's Native Reporting: Why Third-Party Apps Are Still Critical

While Shopify's 2025 analytics improvements represent progress, significant gaps remain that prevent many merchants from getting the depth of insights they need for optimization. The native bundle reporting works well for basic tracking but falls short when you need advanced analysis or customization.

Shopify's default system provides no cross-channel analysis capabilities. You cannot correlate bundle performance with your Meta ads, Google Ads campaigns, or email marketing efforts. This limitation makes it difficult to understand which marketing channels drive the most profitable bundle sales or how to allocate your advertising budget effectively.

The platform lacks cohort tracking and profitability analysis features. You might see that a bundle generated $5,000 in sales, but without cost of goods sold calculations or customer lifetime value data, you cannot determine whether that bundle actually contributes to your bottom line. [Saras Analytics notes](https://www.sarasanalytics.com/blog/shopify-analytics-dashboard) that "Shopify's Analytics is a great starting point, but for bundle performance optimization, third-party apps quickly become necessary."

Customizable report frequency and scheduled exports remain unavailable in the native system. Many store owners need automated daily, weekly, or monthly reports sent to their team members or integrated into their business intelligence tools. Shopify's current offering requires manual report generation and lacks flexible export options.

The segmentation and filtering capabilities are limited when it comes to bundle-specific promotions or campaigns. You cannot easily track how different discount levels affect bundle performance or compare the success of seasonal bundle campaigns against evergreen offerings.

Advanced merchants often require integration with external systems like ERPs, accounting software, or inventory management platforms. Shopify's native reporting does not provide APIs or data feeds that enable seamless synchronization with these tools, creating data silos that complicate comprehensive business analysis.

## Comparison of Top Shopify Reporting Apps for Bundle Analytics

Several third-party applications extend Shopify's bundle reporting capabilities substantially, each offering unique advantages for different types of merchants and use cases. Understanding these options helps you choose the right solution for your specific analytics needs.

### Better Reports

Better Reports stands out with its powerful custom report builder that recognizes bundle products and titles automatically. The app excels for larger stores requiring advanced segmentation by bundle tags, variant performance, or complex product hierarchies.

The platform offers scheduled reports that arrive in your inbox daily, weekly, or monthly, along with visual charts and export capabilities in multiple formats including CSV, Excel, and PDF. You can create detailed bundle performance reports that break down sales by time period, customer segment, or marketing channel.

The [Shopify community highlights](https://community.shopify.com/c/shopify-apps/shopify-bundle-products-to-be-recognize-on-sales-report/td-p/2645756) Better Reports' ability to handle complex bundle structures and provide granular insights into component performance. Store owners appreciate the drag-and-drop report builder that requires no technical expertise while delivering professional-grade analytics.

### Profit Bundles

Profit Bundles specializes specifically in managing and tracking bundle profitability, making it ideal for merchants who prioritize margin analysis over basic sales reporting. The app provides accurate bundle revenue attribution with detailed COGS calculations and SKU-level breakdowns.

The interface emphasizes visual, beginner-friendly design with quick daily performance snapshots that busy store owners can review at a glance. You receive immediate insights into which bundles generate the highest profit margins and which might be cannibalizing more profitable individual sales.

The app supports real-time profitability tracking that updates as your costs change, helping you maintain optimal pricing strategies. Store owners can identify underperforming bundles quickly and make data-driven decisions about inventory allocation and promotional strategies.

### EZ Exporter

EZ Exporter functions as a report automation tool with CSV templates specifically designed for bundle groupings. The app excels for merchants who need to sync Shopify bundle reports into ERP systems, finance platforms, or inventory management tools.

The platform offers multiple export schedules with FTP and API integrations that automate data transfer to external systems. You can create custom templates that group bundle data exactly how your accounting or inventory systems expect to receive it.

Store owners who operate across multiple sales channels or need detailed financial reporting find EZ Exporter particularly valuable. The app bridges the gap between Shopify's data structure and external business systems that require specific formatting or data organization.

### Report Pundit

Report Pundit leads the custom Shopify reporting space with its comprehensive drag-and-drop report builder that supports detailed bundle analysis. The platform handles tagging and filtering specific to bundle SKUs and titles with sophisticated logic capabilities.

The app includes automatic emailing to team members and direct export to Google Sheets, making collaboration and data sharing effortless. You can create reports that combine bundle performance with inventory levels, customer data, and marketing attribution in a single view.

[Report Pundit's bundle tracking capabilities](https://www.reportpundit.com/post/build-custom-shopify-reports-to-track-and-analyze-product-bundle-sales) allow merchants to build complex analytical dashboards that rival enterprise-level business intelligence tools. The platform supports advanced filtering, conditional formatting, and calculated fields that provide deep insights into bundle performance patterns.

### Buno Product Discount Bundles

Buno Product Discount Bundles represents a fast-rising option that combines bundling functionality with visual reporting dashboards in a single application. Available at [bunolabs.com](https://www.bunolabs.com), the app focuses on small to mid-sized merchants who want both bundle creation and analytics capabilities.

The platform provides upsell-friendly bundle offers alongside interactive dashboards for tracking performance metrics. Store owners can create, manage, and analyze bundles without switching between multiple applications or dealing with complex integrations.

The app emphasizes simplicity without sacrificing functionality, making it accessible for merchants who want powerful bundle analytics but lack technical resources. The visual reporting interface displays key metrics like bundle conversion rates, revenue per bundle, and customer engagement patterns in easy-to-understand formats.

## Real-World Use Case: Boosting ROI with a Bundle Reporting Dashboard

OutdoorPlus, a Shopify store specializing in camping and hiking gear, struggled with declining average order values despite steady traffic growth. The store offered individual products at competitive prices but failed to encourage customers to purchase complementary items together.

After implementing Buno Product Discount Bundles, OutdoorPlus gained access to detailed reporting dashboards that revealed surprising insights about customer behavior. The analytics showed that customers frequently viewed multiple related products but rarely added more than one item to their carts during single sessions.

The reporting dashboard tracked three critical metrics that guided their optimization strategy: revenue per bundle, most clicked bundle offers, and bundle conversion rates compared to individual product performance. These data points revealed that customers responded positively to themed bundles like "Weekend Camping Essentials" but ignored generic combinations like "Popular Items."

Within the first month, OutdoorPlus identified their top-performing bundles and discovered that customers preferred bundles with 15-20% discounts over deeper discounts of 30% or more. The dashboard showed that moderate discounts maintained healthy profit margins while still incentivizing bundle purchases.

The store removed underperforming bundle combinations and reallocated their promotional budget to the three most successful bundle types. They also used the click-through data to understand which product images and bundle descriptions resonated most with their audience.

After 45 days of data-driven optimization using the bundle reporting dashboard, OutdoorPlus achieved a 17.4% increase in total bundle revenue. More importantly, their overall average order value increased by 23%, and customer satisfaction scores improved as buyers appreciated the thoughtfully curated product combinations.

The visual reporting dashboard made it easy for the small team to track progress daily and make quick adjustments to bundle offerings based on real-time performance data. This case demonstrates how actionable analytics can transform bundle strategies from guesswork into systematic revenue optimization.

## Creating a Custom Analytics Dashboard (Advanced Strategy for Power Users)

Enterprise-level merchants and growing businesses often require more sophisticated analytics than individual apps can provide. Creating a custom dashboard that aggregates data from multiple sources delivers comprehensive insights that drive strategic decision-making.

[Saras Daton](https://www.sarasanalytics.com/blog/shopify-analytics-dashboard) enables merchants to sync data from Shopify and various bundle apps into platforms like Google Data Studio, Tableau, or Power BI. This approach combines bundle performance data with email marketing metrics, advertising spend, inventory levels, and customer behavior patterns in a single analytical environment.

The integration process involves connecting your Shopify store and bundle apps to Daton's data pipeline, which then feeds information into your chosen visualization platform. You can create dashboards that display bundle performance alongside broader business metrics, revealing correlations that individual reports might miss.

Advanced merchants use these custom dashboards to track bundle performance across different customer segments, geographic regions, or seasonal patterns. The [comprehensive analytics approach](https://www.sarasanalytics.com/blog/shopify-analytics-dashboard) provides context that helps explain why certain bundles succeed while others fail.

Custom dashboards excel at identifying optimization opportunities that span multiple business functions. You might discover that bundles promoted through email campaigns convert better than those pushed through social media, or that certain bundle combinations perform exceptionally well in specific geographic markets.

The setup requires technical expertise or dedicated resources, making this approach most suitable for larger operations with analytical capabilities. However, the insights gained from consolidated reporting often justify the investment for merchants serious about scaling their bundle strategies.

## How to Choose the Right Shopify App for Bundle Reporting

Selecting the optimal bundle reporting solution requires evaluating your specific needs against each app's capabilities and limitations. Start by assessing your current reporting requirements and future scalability needs.

Consider whether the app supports bundle-level report segmentation that aligns with your product organization and marketing strategies. Some apps excel at SKU-level analysis while others focus on category-level insights. Your choice should match how you structure and think about your bundle offerings.

Evaluate automation capabilities including scheduled exports and customizable delivery options. Growing businesses need reports that arrive automatically rather than requiring manual generation. Look for apps that can email reports to team members or integrate with your existing workflow tools.

Data visualization matters significantly for quick decision-making. Some merchants prefer detailed spreadsheets while others need visual charts and graphs. Choose apps whose reporting formats match your team's analytical preferences and capabilities.

Integration capabilities become crucial if you use external systems for accounting, inventory management, or customer relationship management. Apps that offer APIs or pre-built connectors can save significant time and reduce data entry errors.

Budget considerations should include both subscription costs and implementation time. Some apps require extensive setup while others work immediately after installation. Factor in your team's time investment when calculating total cost of ownership.

Technical support and documentation quality varies widely between providers. Choose apps from developers who offer comprehensive help resources and responsive customer service, especially if your team lacks technical expertise.

## Step-by-Step: Setting Up Bundle Reporting in Shopify

Getting started with bundle reporting requires understanding both Shopify's native capabilities and how third-party apps enhance those features. Begin by exploring what's already available in your Shopify admin before adding external tools.

Navigate to Analytics > Reports > Product Performance in your Shopify dashboard to access the built-in bundle reporting features. Apply the Bundle filter to view how your existing bundles perform using Shopify's default metrics system.

Review the data available through native reporting, paying attention to metrics like total bundle sales, individual component performance, and customer interaction patterns. This baseline understanding helps you identify gaps that third-party apps might fill.

When implementing apps like [Better Reports](https://www.bunolabs.com/posts/best-shopify-bundle-apps-2025) or Report Pundit, start by installing the app and connecting it to your store through the standard Shopify app installation process. Most reporting apps require permissions to access your order data and product information.

Create your first report template using bundle-specific SKUs or product tags that identify your bundle offerings. Start with simple reports that match your immediate needs rather than trying to build comprehensive dashboards immediately.

Schedule report delivery to team members who need regular bundle performance updates. Most apps allow email delivery or integration with collaboration tools like Slack, making it easy to keep stakeholders informed about bundle performance trends.

Test your reports with recent data to ensure accuracy and completeness. Compare results from third-party apps with Shopify's native reporting to verify that bundle identification and revenue attribution work correctly.

Consider integrating with external tools like Google Sheets for additional analysis or sharing capabilities. Many reporting apps offer direct export features that automate data transfer to spreadsheet applications or business intelligence tools.

## Final Recommendations & Summary

Shopify's native bundle reporting provides a solid foundation for merchants just beginning to track bundle performance, but most growing businesses quickly outgrow these basic capabilities. The 2025 analytics updates represent meaningful progress, yet significant limitations remain for merchants who need advanced insights.

For merchants prioritizing simplicity and cost-effectiveness, Shopify's built-in reporting combined with occasional manual analysis might suffice. However, businesses serious about optimizing bundle strategies should invest in dedicated reporting apps that provide deeper insights and automation capabilities.

Report Pundit and Better Reports lead the market for merchants needing sophisticated analytical capabilities and custom report building. These platforms justify their costs through time savings and actionable insights that drive revenue optimization.

Profit Bundles serves merchants who prioritize profitability analysis over basic sales reporting, while EZ Exporter excels for businesses requiring integration with external systems. Choose based on your primary analytical needs and technical requirements.

[Buno Product Discount Bundles](https://www.bunolabs.com/posts/buno-product-discount-bundles) offers compelling value for small to mid-sized merchants who want both bundle creation and reporting in a single, user-friendly application. The combined functionality reduces complexity while providing essential analytics capabilities.

Real-time data access enables rapid optimization of bundle offerings, pricing strategies, and promotional campaigns. The investment in proper reporting infrastructure typically pays for itself through improved conversion rates and increased average order values.

Start a free trial with [Buno Product Discount Bundles](https://www.bunolabs.com/posts/buno-product-discount-bundles) to experience how integrated bundle creation and analytics can transform your store's performance. The combination of easy bundle setup and actionable reporting insights provides everything most merchants need to succeed with product bundling strategies.

Remember that successful bundle strategies depend on continuous optimization based on performance data. Choose reporting tools that match your analytical capabilities and growth trajectory, then use the insights gained to refine your approach systematically.